“While her work speaks for itself, her speed, efficiency, dedication and ability to interpret a brief are the added extras that step her even further in front of the pack.”
Featured project
July 2021
ONE THING LEADS TO ANOTHER…
Given all the restrictions and ramifications of COVID-19 in the lead-up year, it was by no mean feat that Festival Fleurieu happened. And it didn’t just happen, it was a hugely-popular, well-attended, vast and varied 15-day showcase of the district. And again, it didn’t just happen, to stage it took all the energy, resilience and resources of a dedicated, passionate and very flexible team… but it also took all of the kitty! As a means to raise some funds towards the next Festival in 2023, the idea of a silent auction was sparked, with local businesses and individuals donating worthy items and services to be auctioned. So I thought I’d join in, and donated a logo design package, curious to see whose bid would be successful, and inspired by the prospect of working with someone new (as ever). Enter Cheryl Willie – Une Femme Fitness. Turns out I had met her, and even been to one of her classes before she moved to the other side of the Fleurieu. Small world! Initially she had wanted me to work on a logo for her husband’s business, but then decided on a rebrand for her own. It was so good to meet up, and talk/walk Cheryl through the process, and discuss some directions. We chatted like we’d known each other forever, and by the end of our meeting I had complete confidence I was going to nail it for her. Cheryl was so easy to work with, and is thrilled with the outcome. Watch out for it on her vehicle in the near future!
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outlook
I believe that good design is a fine balance between simplicity and creativity, and it is this balance that you will find in my work. I also see the creative process as shared and collaborative journey, which calls for transparent communication and quick understanding between all involved – and, more importantly, clear and unshifting focus on end-user experience.
I am a good communicator with a wealth of industry experience, and a thorough understanding of a wide range of clients and end-users.
I have a passion for creativity, a keen eye for detail and enthusiasm that knows no bounds – but don’t take my word for it, check out my testimonials page!
I am a good communicator with a wealth of industry experience, and a thorough understanding of a wide range of clients and end-users.
I have a passion for creativity, a keen eye for detail and enthusiasm that knows no bounds – but don’t take my word for it, check out my testimonials page!