alison fort : graphic designer : home
 
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Logo/branding for an exciting new concert series for Elder Hall. With the introduction of newly-built screens to divide the halls seating capacity, a space was created where audiences could enjoy a more ‘intimate’ experience.

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Another very seredipitous connection. Whilst in the Clare Valley back in 2009, with a friend/client Lorraine McLoughlin (who was promoting her then recently self-published book Barbara Robertson: An Australian artist’s life), and her husband Peter Fitzgerald (an amazing artist), I stumbled upon the cellar door at Eldredge Vineyards before (or maybe after ) lunch at Skillogalee with Peter. Winemaker Leigh Eldredge greeted us warmly and talked us through the wines with knowledge and passion, and asked what we were up to. Anyway, one thing led to another, and I was engaged to update the design of their labels for the next bottling of their wonderful (award-winning) wines. The design is still in use today and the wines are just as fabulous, if not (maturingly) better!\n

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Photography: Lavina Rana.
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Another very seredipitous connection. Whilst in the Clare Valley back in 2009, with a friend/client Lorraine McLoughlin (who was promoting her then recently self-published book Barbara Robertson: An Australian artist’s life), and her husband Peter Fitzgerald (an amazing artist), I stumbled upon the cellar door at Eldredge Vineyards before (or maybe after ) lunch at Skillogalee with Peter. Winemaker Leigh Eldredge greeted us warmly and talked us through the wines with knowledge and passion, and asked what we were up to. Anyway, one thing led to another, and I was engaged to update the design of their labels for the next bottling of their wonderful (award-winning) wines. The design is still in use today and the wines are just as fabulous, if not (maturingly) better!\n

\n

Photography: Lavina Rana.
\n

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Well, where do I start? The beginning, I guess. Hope you are seated ; ) Festival Fleurieu started its life back in 2005 as the Leafy Sea Dragon Festival, the brainchild of friend/client Lorraine McLoughlin, to showcase the artists, arts, heritage, landscape and community of the Yankalilla district. It is now a multi-award-winning biennial celebration spanning 16 days, with over 100 events in more than 50 venues across the district. I was introduced to Lorraine in mid-2008 to begin work on her first self-published book (Barbara Robertson: An Australian artist’s life) and on her recommendation I became involved in the lead up to the 2011 Festival. I am proud to have supported the last four Festivals, providing my services pro bono, including refreshing the logo (the leafy sea dragon ‘icon’ is taken from a painting by George Tetlow, one of the subjects in Lorraine’s recent book George Tetlow and Mark and Jill Pearse: Lives in art), designing stationery, posters, advertising, banners, and extensive programs and websites (with Murray Russell and Urszula Richards). As well as project managing, organising print/production and bringing in worthy collaborators along the way. And it is my greatest pleasure, and a huge honour, to be a patron of this wonderful Festival. Roll on 2021!

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Well, where do I start? The beginning, I guess. Hope you are seated ; ) Festival Fleurieu started its life back in 2005 as the Leafy Sea Dragon Festival, the brainchild of friend/client Lorraine McLoughlin, to showcase the artists, arts, heritage, landscape and community of the Yankalilla district. It is now a multi-award-winning biennial celebration spanning 16 days, with over 100 events in more than 50 venues across the district. I was introduced to Lorraine in mid-2008 to begin work on her first self-published book (Barbara Robertson: An Australian artist’s life) and on her recommendation I became involved in the lead up to the 2011 Festival. I am proud to have supported the last four Festivals, providing my services pro bono, including refreshing the logo (the leafy sea dragon ‘icon’ is taken from a painting by George Tetlow, one of the subjects in Lorraine’s recent book George Tetlow and Mark and Jill Pearse: Lives in art), designing stationery, posters, advertising, banners, and extensive programs and websites (with Murray Russell and Urszula Richards). As well as project managing, organising print/production and bringing in worthy collaborators along the way. And it is my greatest pleasure, and a huge honour, to be a patron of this wonderful Festival. Roll on 2021!

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Well, where do I start? The beginning, I guess. Hope you are seated ; ) Festival Fleurieu started its life back in 2005 as the Leafy Sea Dragon Festival, the brainchild of friend/client Lorraine McLoughlin, to showcase the artists, arts, heritage, landscape and community of the Yankalilla district. It is now a multi-award-winning biennial celebration spanning 16 days, with over 100 events in more than 50 venues across the district. I was introduced to Lorraine in mid-2008 to begin work on her first self-published book (Barbara Robertson: An Australian artist's life) and on her recommendation I became involved in the lead up to the 2011 Festival. I am proud to have supported the last four Festivals, providing my services pro bono, including refreshing the logo (the leafy sea dragon 'icon' is taken from a painting by George Tetlow, one of the subjects in Lorraine's recent book George Tetlow and Mark and Jill Pearse: Lives in art), designing stationery, posters, advertising, banners, and extensive programs and websites (with Murray Russell and Urszula Richards). As well as project managing, organising print/production and bringing in worthy collaborators along the way. And it is my greatest pleasure, and a huge honour, to be a Patron of this wonderful Festival. Roll on April!\n

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Well, where do I start? The beginning, I guess. Hope you are seated ; ) Festival Fleurieu started its life back in 2005 as the Leafy Sea Dragon Festival, the brainchild of friend/client Lorraine McLoughlin, to showcase the artists, arts, heritage, landscape and community of the Yankalilla district. It is now a multi-award-winning biennial celebration spanning 16 days, with over 100 events in more than 50 venues across the district. I was introduced to Lorraine in mid-2008 to begin work on her first self-published book (Barbara Robertson: An Australian artist's life) and on her recommendation I became involved in the lead up to the 2011 Festival. I am proud to have supported the last four Festivals, providing my services pro bono, including refreshing the logo (the leafy sea dragon 'icon' is taken from a painting by George Tetlow, one of the subjects in Lorraine's recent book George Tetlow and Mark and Jill Pearse: Lives in art), designing stationery, posters, advertising, banners, and extensive programs and websites (with Murray Russell and Urszula Richards). As well as project managing, organising print/production and bringing in worthy collaborators along the way. And it is my greatest pleasure, and a huge honour, to be a Patron of this wonderful Festival. Roll on April!\n

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Having worked with Mark Folland of Folland Panozzo Architects on the Largs Pier Hotel rebranding project, I was approached to design their own logo and implement this across stationery, signage and a website.

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It was a pleasure to work on the rebranding for the newly-refurbished Largs Pier Hotel, and I am still thrilled with the result every time I pass by. The theme, created by Folland Panozzo Architects, was grand and exclusive, Raffles in its hey-day. So my appetite for art deco was satiated for some time! Design for stationery, a website (since replaced), signage, uniforms, menus, function packs, advertising and marketing collateral followed, in-keeping with the newly-established brand.
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Photography: Rob Walters.
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It was a pleasure to work on the rebranding for the newly-refurbished Largs Pier Hotel, and I am still thrilled with the result every time I pass by. The theme, created by Folland Panozzo Architects, was grand and exclusive, Raffles in its hey-day. So my appetite for art deco was satiated for some time! Design for stationery, a website (since replaced), signage, uniforms, menus, function packs, advertising and marketing collateral followed, in-keeping with the newly-established brand.
\n

\n

Photography: Rob Walters.
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From marketing collateral, brochures, fact sheets, POS and packaging, to trade displays, signage, advertising, web banners and their website (in collaboration with Light Bulb Digital), I have been doing it all for Oricom for many years now, and here’s hoping many more to come!
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From marketing collateral, brochures, fact sheets, POS and packaging, to trade displays, signage, advertising, web banners and their website (in collaboration with Light Bulb Digital), I have been doing it all for Oricom for many years now, and here’s hoping many more to come!
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","Image-2":"","Image-3":"","Image-4":"","Image-5":"","Image-6":"","Image-7":"","Image-8":"","full_slug":"//oricom-international-pty-ltd-website"},{"id":"561","properties":{"name":"Pacific Charity Brand First Blood Showdown : Press","slug":"pacific-charity-brand-first-blood-showdown-press","enabled":true,"expiry_date":2145916800,"release_date":1486684800,"webapp_field_2_1":"AMI, SA","webapp_field_2_2":"images/portfolio/pcb-poster01.jpg","webapp_field_2_16":["press"],"webapp_field_2_19":"Adelaide","webapp_field_2_22":"A collaborative entry in a\ncreative branding/advertising competition organised by AMI, SA. The proposal presented\na range of collateral including rationale for the choice of name, logo design, advertising,\nadshels, posters, billboards, factsheets, stickers and a website. ","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","weighting":null,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"webapp_field_2_10":"","webapp_field_2_11":"","webapp_field_2_12":"","webapp_field_2_13":"","webapp_field_2_14":null,"webapp_field_2_15":null,"webapp_field_2_17":null,"webapp_field_2_18":null,"webapp_field_2_20":"","webapp_field_2_21":"","webapp_field_2_3":"","webapp_field_2_4":"","webapp_field_2_5":"","webapp_field_2_6":"","webapp_field_2_7":"","webapp_field_2_8":"","webapp_field_2_9":""},"create_date":"1565193239","last_edit_date":"1575291758","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","name":"Pacific Charity Brand First Blood Showdown : Press","slug":"pacific-charity-brand-first-blood-showdown-press","weighting":null,"release_date":1486684800,"expiry_date":2145916800,"enabled":true,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"Client name":"AMI, SA","Image-9":"","Image-10":"","Image-11":"","Image-12":"","Category1":null,"Category2":null,"Category3":["press"],"Category4":null,"Category5":null,"Location":"Adelaide","Image-1":"images/portfolio/pcb-poster01.jpg","Project URL":"","Project Date":"","Description":"A collaborative entry in a\ncreative branding/advertising competition organised by AMI, SA. The proposal presented\na range of collateral including rationale for the choice of name, logo design, advertising,\nadshels, posters, billboards, factsheets, stickers and a website. ","Image-2":"","Image-3":"","Image-4":"","Image-5":"","Image-6":"","Image-7":"","Image-8":"","full_slug":"//pacific-charity-brand-first-blood-showdown-press"},{"id":"572","properties":{"name":"PureVitalU : Logo","slug":"purevitalu-logo","enabled":true,"expiry_date":2145916800,"release_date":1452124800,"webapp_field_2_1":"PureVitalU","webapp_field_2_2":"images/portfolio/purevitalu-logo.jpg","webapp_field_2_14":["logos"],"webapp_field_2_19":"Adelaide","webapp_field_2_22":"

I first met Leonie when she was a Neways (now Modere) rep and I was hooked. She is passionate about all things healthy – for herself, her family, her friends and clients, and for the planet. She is an inspiration! Amongst other things, Leonie is now very successfully catering and running cooking classes, specialising in vegetarian, vegan and raw foods. It was a pleasure to work with her designing her brand and stationery and I wish her continued success!

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I first met Leonie when she was a Neways (now Modere) rep and I was hooked. She is passionate about all things healthy – for herself, her family, her friends and clients, and for the planet. She is an inspiration! Amongst other things, Leonie is now very successfully catering and running cooking classes, specialising in vegetarian, vegan and raw foods. It was a pleasure to work with her designing her brand and stationery and I wish her continued success!

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A very long-standing client, I have been working with SANTS since I first returned to Adelaide, initially as part of the service offering of the ALRM. Over the years (and in an ongoing fashion) I have designed their stationery, brochures, reports, publications (including internal newsletters and the Aboriginal Way newspaper), annual reports, strategic and business plans, and their website, with the savvy Ursh Richards (onlineiq).

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A very long-standing client, I have been working with SANTS since I first returned to Adelaide, initially as part of the service offering of the ALRM. Over the years (and in an ongoing fashion) I have designed their stationery, brochures, reports, publications (including internal newsletters and the Aboriginal Way newspaper), annual reports, strategic and business plans, and their website, with the savvy Ursh Richards (onlineiq).

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Marayka\nfirst approached me with the challenge of designing her logo some years\nago now. I say ‘challenge’ as initially I had no idea what she was\nplanning to do. On the phone she was very enigmatic, saying I would have\nto wait until we met to learn what her exciting start-up business was\nall about, but she assured me I would be a fan! And that I certainly am ; ) We brought Kym (Copyriot)\nin to work on the business name and tagline, and I set about designing\nher logo. This was then implemented across stationery, a\nwelcome pack and a custom brochure-style website, built, supported and\nmanaged by onlineiq.

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Marayka\nfirst approached me with the challenge of designing her logo some years\nago now. I say ‘challenge’ as initially I had no idea what she was\nplanning to do. On the phone she was very enigmatic, saying I would have\nto wait until we met to learn what her exciting start-up business was\nall about, but she assured me I would be a fan! And that I certainly am ; ) We brought Kym (Copyriot)\nin to work on the business name and tagline, and I set about designing\nher logo. This was then implemented across stationery, a\nwelcome pack and a custom brochure-style website, built, supported and\nmanaged by onlineiq.

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Having worked on The Candle Factory brand with owner Zoe Gray, it was a pleasure to be involved in helping to develop a new brand, including stationery and a website (no longer live), primarily for the online market, but with a shop in Queensland. It needed old world charm with a contemporary twist, and warmth, of course! The result says it all.
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“Alison is talented, experienced and intuitive. She is wise enough and skilled enough to take my semi-coherent babble and interpret it, then promptly create the designs I need.”

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“To improve the service she provides further Alison will need to consider cloning.”

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“To improve the service she provides further Alison will need to consider cloning.”

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“Alison was my ‘go-to’ person for graphic design. I LOVED and so appreciated her friendly nature, ‘can-do’ attitude and quick responsiveness.”

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“If you have a good product you need to present it to your audience in the best possible light. Our Festival had been struggling to achieve this until Alison came on board.”

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“Brilliant, professional and ahead of the pack. She delivers high-quality work with flair and passion, every time. Nothing is too much trouble.”

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