“It’s rare to find someone who combines intelligence, creativity and a positive ‘can-do’ attitude in one package. Alison Fort brings all that to the table.”
“I am so glad that I found Alison. I love her attention to detail and ‘can-do’ approach. I am proud to call her a friend; and am looking forward to a long association.”
“From our first meeting she intuitively understood the essence of our business. She has become one of our business family and we truly value her work.”
“Alison is quick to grasp a brief, quick in creating innovative design solutions that meet the brief, and quick to apply the agreed design to the a wide range of materials…”
“Alison exceeds our expectations with her vision, creativity and foresight and gives easily her passion and integrity with every job.”
“She gets a brief and before you know it she’s shot back several ideas. Someone we couldn’t live without!”
“Her advice around my website, brochure and business card has always been spot-on and her relentless availability was fantastic as we were working to demanding deadlines.”
“Having worked with Alison on a number of projects I can only say what a pleasure it is to work with such a talented professional.”
“Alison brings a blend of honesty, reliability, innovation and creativity, which is packaged nicely with a wonderful dose of good old fashioned common sense.”
“Our experience of working with Alison is that she is very quick to grasp our requirements, and is very easy to work with to achieve our desired goals.”
“As well as being highly skilled and very experienced, she is quick on the uptake and gets on well with anyone.”
“As well as the great results, I absolutely love working with her. Actually, she’s so good I wish she’d remain a bit of a secret!”
“Alison is great to work with – very friendly, professional and flexible. She keeps you in the loop while on an assignment so you know what stage she’s working on at any given time.”
“I have no hesitation in recommending Alison to any of my clients who request graphic design that will make their company stand out.”
“Without Alison’s imaginative flair and ability to interpret our wishes, we wouldn’t have the fabulous website we now have.”
“Alison offers a great design service that provides innovative solutions in a timely manner.”
“Alison is a gem to work with. She listens to your desired outcomes, provides realistic timelines, works efficiently (without drama), doesn’t charge exorbitant prices, loves to laugh…”
“Alison is talented, experienced and intuitive. She is wise enough and skilled enough to take my semi-coherent babble and interpret it, then promptly create the designs I need.”
“The thing that strikes me most about Alison is her ‘can-do’ attitude to all projects she works on, no matter how big or small.”
“To improve the service she provides further Alison will need to consider cloning.”
“Her ability, personality and dedication speak for themselves in ensuring great outcomes for employers and clients alike.”
“I’ve known Alison for over 20 years and she is a pro-artist. She is a solid designer who works through the night to get the results.”
“Alison was my ‘go-to’ person for graphic design. I LOVED and so appreciated her friendly nature, ‘can-do’ attitude and quick responsiveness.”
“She had no trouble in adapting to the style of work we needed to produce and always managed to create imagery that was fresh and interesting.”
“If you want to be a step ahead then you should not hesitate to call Alison Fort – she is brilliant and ahead of her game.”
“While her work speaks for itself, her speed, efficiency, dedication and ability to interpret a brief are the added extras that step her even further in front of the pack.”
“My own business has grown significantly since I met Alison as a result of the fine quality of her graphic work, her patience and the people connection which she shares…”
“If you have a good product you need to present it to your audience in the best possible light. Our Festival had been struggling to achieve this until Alison came on board.”
“Brilliant, professional and ahead of the pack. She delivers high-quality work with flair and passion, every time. Nothing is too much trouble.”
“… we have been enormously fortunate to benefit from the work of such an exceptionally inventive, skilled and meticulous artist…”

BHP Billiton Brochure

Outlook

I believe that good design is a fine balance between simplicity and creativity, and it is this balance that you will find in my work. I also see the creative process as shared and collaborative journey, which calls for transparent communication and quick understanding between all involved – and, more importantly, clear and unshifting focus on end-user experience.

I am a good communicator with a wealth of industry experience, and a thorough understanding of a wide range of clients and end-users.

I have a passion for creativity, a keen eye for detail and enthusiasm that knows no bounds – but don’t take my word for it, check out my testimonials page!

Code of Ethics

Inspiration

Click to enlarge

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Elder Hall was a major part of my life over many years, and working with Claire Oremland, Concert Manager, was a rare treat. Every season the challenge was on to design a new ‘look’ for each concert series, and then put together brochures, posters, a-frames, programs and advertising (on and off-line). The grand finale came together in the form of a CD containing musical highlights of the year’s Lunchtimes concerts – a very special gift to subscribers and supporters. Claire is now General Manager at Adelaide Youth Orchestras (AdYO), so we still get to collaborate creatively towards great outcomes!

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Another very seredipitous connection. Whilst in the Clare Valley back in 2009, with a friend/client Lorraine McLoughlin (who was promoting her then recently self-published book Barbara Robertson: An Australian artist’s life), and her husband Peter Fitzgerald (an amazing artist), I stumbled upon the cellar door at Eldredge Vineyards before (or maybe after ) lunch at Skillogalee with Peter. Winemaker Leigh Eldredge greeted us warmly and talked us through the wines with knowledge and passion, and then asked what we were up to. Anyway, one thing led to another, and I was engaged to update the design of their labels for the next bottling of their wonderful (award-winning) wines. The design is still in use today and the wines are just as fabulous, if not (maturingly) better!\n

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Joy Marshall was Joyful Fair, an amazing entrepreneur, with her heart and soul in the business of offering shopping choices to help create a\nmore equal and sustainable world and providing\neconomic opportunities to disadvantaged\ncommunities to help break the cycle of poverty. It was a joy to work with\nJoy (pun intended), and to know that the work I did for her, from logo\ndesign to website, really helped her to make a\ndifference.
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It was a pleasure to work on the re-branding for the newly-refurbished Largs Pier Hotel, and I am still thrilled with the result every time I pass by. The theme, created by Folland Panozzo Architects, was grand and exclusive, Raffles in its hey-day. So my appetite for art deco was satiated for some time! Design for stationery, a website (since replaced), signage, uniforms, menus, function packs, advertising and marketing collateral followed, in-keeping with the newly-established brand.
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Photography: Rob Walters.
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Photography: Rob Walters.
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A collaborative entry in a creative branding/advertising competition organised by AMI, SA. The proposal presented a range of collateral including rationale for the choice of name, logo design, advertising, adshels, posters, billboards, factsheets, stickers and a website.

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Breakaway individuals started up a consultancy based on their experience and passion, with a view to ensuring desired outcomes of programs in Indigenous communities are achieved. They needed stationery and a website (designed in collaboration with onlineiq) to get their message out.

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I first met Leonie when she was a Neways (now Modere) rep and I was hooked. She is passionate about all things healthy – for herself, her family, her friends and clients, and for the planet. She is an inspiration! Amongst other things, Leonie is now very successfully catering and running cooking classes, specialising in vegetarian, vegan and raw foods. It was a pleasure to work with her designing her brand and stationery and I wish her continued success!

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A very long-standing client, I have been working with SANTS since I first returned to Adelaide, initially as part of the service offering of the ALRM. Over the years (and in an ongoing fashion) I have designed their stationery, brochures, reports, publications (including internal newsletters and the Aboriginal Way newspaper), annual reports, strategic and business plans, and their website, with the savvy Ursh Richards (onlineiq).

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Marayka\nfirst approached me with the challenge of designing her logo some years\nago now. I say ‘challenge’ as initially I had no idea what she was\nplanning to do. On the phone she was very enigmatic, saying I would have\nto wait until we met to learn what her exciting start-up business was\nall about, but she assured me I would be a fan! And that I certainly am ; ) We brought Kym (Copyriot)\nin to work on the business name and tagline, and I set about designing\nher logo. This was then implemented across stationery, a\nwelcome pack and a custom brochure-style website, built, supported and\nmanaged by onlineiq.

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The logo was cleaned up and redrawn and work subsequently completed across their suite of marketing collateral. More recently TADSA was looking for a refreshed brand to go with their refreshed name and I was engaged to design this on a paid basis, and thence to apply the new brand across their marketing collateral, including stationery, brochures, banners and website graphics. ","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","weighting":null,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"webapp_field_2_10":"","webapp_field_2_11":"","webapp_field_2_12":"","webapp_field_2_13":"","webapp_field_2_15":null,"webapp_field_2_16":null,"webapp_field_2_17":null,"webapp_field_2_18":null,"webapp_field_2_20":"","webapp_field_2_21":"","webapp_field_2_3":"","webapp_field_2_4":"","webapp_field_2_5":"","webapp_field_2_6":"","webapp_field_2_7":"","webapp_field_2_8":"","webapp_field_2_9":""},"model":"webapp_2","create_date":"1565193240","last_edit_date":"1575291758","creator":null,"webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","slug":"technology-for-ageing-and-disability-sa-inc-tadsa-logo","weighting":null,"release_date":1451174400,"expiry_date":2145916800,"enabled":true,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"Client name":"Technology for Ageing and Disability (SA) Inc (TADSA)","Image-9":"","Image-10":"","Image-11":"","Image-12":"","Category1":["logos"],"Category2":null,"Category3":null,"Category4":null,"Category5":null,"Location":"Adelaide","Image-1":"images/portfolio/tadsa-logo.jpg","Project URL":"","Project Date":"","Description":"Initially a volunteer project through Corporates4Communities, a partnership between the South Australian government’s Office for Volunteers and HETA Incorporated that matches volunteers from businesses with community organisations in need of assistance. 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More recently TADSA was looking for a refreshed brand to go with their refreshed name and I was engaged to design this on a paid basis, and thence to apply the new brand across their marketing collateral, including stationery, brochures, banners and website graphics.","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","weighting":null,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"webapp_field_2_10":"","webapp_field_2_11":"","webapp_field_2_12":"","webapp_field_2_13":"","webapp_field_2_14":null,"webapp_field_2_15":null,"webapp_field_2_16":null,"webapp_field_2_17":null,"webapp_field_2_20":"","webapp_field_2_21":"","webapp_field_2_3":"","webapp_field_2_4":"","webapp_field_2_5":"","webapp_field_2_6":"","webapp_field_2_7":"","webapp_field_2_8":"","webapp_field_2_9":""},"model":"webapp_2","create_date":"1565193240","last_edit_date":"1575291758","creator":null,"webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","slug":"technology-for-ageing-and-disability-sa-inc-tadsa-signage","weighting":null,"release_date":1513641600,"expiry_date":2145916800,"enabled":true,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"Client name":"Technology for Ageing and Disability (SA) Inc (TADSA) ","Image-9":"","Image-10":"","Image-11":"","Image-12":"","Category1":null,"Category2":null,"Category3":null,"Category4":null,"Category5":["signage"],"Location":"Adelaide","Image-1":"images/portfolio/tadsa-banner.jpg","Project URL":"","Project Date":"","Description":"Initially a volunteer project through Corporates4Communities, a partnership between the South Australian government’s Office for Volunteers and HETA Incorporated that matches volunteers from businesses with community organisations in need of assistance. 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More recently TADSA was looking for a refreshed brand to go with their refreshed name and I was engaged to design this on a paid basis, and thence to apply the new brand across their marketing collateral, including stationery, brochures, banners and website graphics.","Image-2":"","Image-3":"","Image-4":"","Image-5":"","Image-6":"","Image-7":"","Image-8":"","webapp_id":"2","full_slug":"//technology-for-ageing-and-disability-sa-inc-tadsa-signage"},{"id":"605","name":"The Candle Factory : Signage","properties":{"name":"The Candle Factory : Signage","slug":"the-candle-factory-signage","enabled":true,"expiry_date":2145916800,"release_date":1486598400,"webapp_field_2_1":"Argyle Soap and Candles Pty Ltd","webapp_field_2_2":"images/portfolio/tcf-sign01.jpg","webapp_field_2_3":"images/portfolio/tcf-sign02.jpg","webapp_field_2_4":"images/portfolio/tcf-sign03.jpg","webapp_field_2_5":"images/portfolio/tcf-sign04.jpg","webapp_field_2_6":"images/portfolio/tcf-sign05.jpg","webapp_field_2_18":["signage"],"webapp_field_2_19":"Sydney","webapp_field_2_22":"

The\nCandle Factory owner Zoe Gray, and her husband Sean, came to me\ninitially to update their logo. Further collateral followed, with\nstationery, marketing material, signage, packaging and an online\nshop-style website (which has since been replaced). Later I went on to\nhelp them to develop their new brand, primarily for the online market,\nbut with a shop in Queensland – The Candle Shoppe.

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","Image-2":"images/portfolio/tcf-sign02.jpg","Image-3":"images/portfolio/tcf-sign03.jpg","Image-4":"images/portfolio/tcf-sign04.jpg","Image-5":"images/portfolio/tcf-sign05.jpg","Image-6":"","Image-7":"","Image-8":"","webapp_id":"2","full_slug":"//the-candle-factory-signage"},{"id":"608","name":"The Candle Shoppe : Logo","properties":{"name":"The Candle Shoppe : Logo","slug":"the-candle-shoppe-logo","enabled":true,"weighting":0,"expiry_date":2145916800,"release_date":1451174400,"webapp_field_2_1":"Argyle Soap and Candles Pty Ltd","webapp_field_2_2":"images/portfolio/the-candle-shoppe-logo.jpg","webapp_field_2_14":["logos"],"webapp_field_2_19":"Sydney/Brisbane","webapp_field_2_22":"

Having worked on The Candle Factory brand with owner Zoe Gray, it was a pleasure to be involved in helping to develop a new brand, including stationery and a website, primarily for the online market, but with a shop in Queensland. It needed old-world charm with a contemporary twist, and warmth, of course! The result says it all.
\n

","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"webapp_field_2_10":"","webapp_field_2_11":"","webapp_field_2_12":"","webapp_field_2_13":"","webapp_field_2_15":null,"webapp_field_2_16":null,"webapp_field_2_17":null,"webapp_field_2_18":null,"webapp_field_2_20":"","webapp_field_2_21":"","webapp_field_2_3":"","webapp_field_2_4":"","webapp_field_2_5":"","webapp_field_2_6":"","webapp_field_2_7":"","webapp_field_2_8":"","webapp_field_2_9":""},"model":"webapp_2","create_date":"1565193240","last_edit_date":"1576724429","creator":null,"webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","slug":"the-candle-shoppe-logo","weighting":0,"release_date":1451174400,"expiry_date":2145916800,"enabled":true,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"Client name":"Argyle Soap and Candles Pty Ltd","Image-9":"","Image-10":"","Image-11":"","Image-12":"","Category1":["logos"],"Category2":null,"Category3":null,"Category4":null,"Category5":null,"Location":"Sydney/Brisbane","Image-1":"images/portfolio/the-candle-shoppe-logo.jpg","Project URL":"","Project Date":"","Description":"

","Image-2":"","Image-3":"","Image-4":"","Image-5":"","Image-6":"","Image-7":"","Image-8":"","webapp_id":"2","full_slug":"//the-candle-shoppe-logo"},{"id":"613","name":"The Travel Company : Press","properties":{"name":"The Travel Company : Press","slug":"the-travel-company-press","enabled":true,"weighting":0,"expiry_date":2145916800,"release_date":1513641600,"webapp_field_2_1":"Horrex davis Design Associates (HDDA)","webapp_field_2_2":"images/portfolio/ttc-ad01.jpg","webapp_field_2_3":"images/portfolio/ttc-ad02.jpg","webapp_field_2_4":"images/portfolio/ttc-ad03.jpg","webapp_field_2_16":["press"],"webapp_field_2_19":"London","webapp_field_2_22":"

Trade magazine advertising campaign for elite business travel company, to introduce a new energetic, achieving, people-focussed image and convey the core message of exceeding expectations.

","webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"webapp_field_2_10":"","webapp_field_2_11":"","webapp_field_2_12":"","webapp_field_2_13":"","webapp_field_2_14":null,"webapp_field_2_15":null,"webapp_field_2_17":null,"webapp_field_2_18":null,"webapp_field_2_20":"","webapp_field_2_21":"","webapp_field_2_5":"","webapp_field_2_6":"","webapp_field_2_7":"","webapp_field_2_8":"","webapp_field_2_9":""},"model":"webapp_2","create_date":"1565193240","last_edit_date":"1576724514","creator":null,"webapp_name":"Portfolio","webapp_slug":null,"webapp_detail":false,"webapp_detail_template":null,"webapp_detail_default_layout":"default","slug":"the-travel-company-press","weighting":0,"release_date":1513641600,"expiry_date":2145916800,"enabled":true,"category_array":null,"meta_title":null,"meta_desc":null,"og_title":null,"og_desc":null,"og_type":null,"twitter_type":null,"Client name":"Horrex davis Design Associates (HDDA)","Image-9":"","Image-10":"","Image-11":"","Image-12":"","Category1":null,"Category2":null,"Category3":["press"],"Category4":null,"Category5":null,"Location":"London","Image-1":"images/portfolio/ttc-ad01.jpg","Project URL":"","Project Date":"","Description":"

Trade magazine advertising campaign for elite business travel company, to introduce a new energetic, achieving, people-focussed image and convey the core message of exceeding expectations.

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Logo designed to ‘brand’ The Weekend Academy (WKD), an art academy in north London set up to extend access to the facilities of the Byam Shaw School of Art Central Saint Martins to the broader community, as part of a widening participation initiative.

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Initially I started working with Deb Froome on a volunteer basis, as an enabler in her classes, mainly helping students to make marks, or get rid of them! I then started designing invitations and flyers promoting private views, classes and exhibitions for The Weekend Academy (WKD), an art academy in north London set up to extend access to the facilities of Byam Shaw School of Art Central Saint Martins to the broader community, as part of a widening participation initiative. This led to paid work with Deb, designing and developing a website, and materials for her WKD Art is great! initiative. These comprised teacher’s workbooks for an eight session course in large scale portrait painting and a five session course in simple animation, based on the experience gained while running workshops with students and staff from Pupil Referral Units in north London, along with image sheets and marketing collateral. It was a sad day for us when Central Saint Martins closed The Weekend Academy project, it really was such a fabulous initiative. But the legend lives on!

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Wallis-Smith came to me on\nrecommendation to work with them to smarten up and create visual\ncohesion across their stationery, internal documents and marketing\ncollateral. A complete stationery suite was created, along with a\ncorporate presentation folder. Templates were designed for electronic\nstationery, internal communications, e-newsletters and PowerPoint presentations, and a\ncorporate brochure and website (which has since been replaced) were\nproduced to present their services smartly and concisely.

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Another rather opportune connection, this client found me back in 2016 when doing a Google search! Since then I have been working with them on their annual report, Inside Westside newsletter, reception and building signage and other collateral, including the implementation of their new branding across their existing materials during 2019.

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Logo, stationery, posters, flyers, advertising, signage and programs for an amazing initiative of music enthusiast Ian Main (2011 Leafy Sea Dragon Festival Coordinator), in the shape of an ‘all-comers welcome’ annual music festival on the Fleurieu Coast.

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